Undercurrent XR is the Southeast's premier virtual production partner, architecting the future of immersive experiences at the intersection of AI, robotics, and XR.
A complete suite of services to bring your vision from concept to reality.
We are elite systems integrators for Sony, ARRI, and the world's leading VP brands. We design and build state-of-the-art virtual production stages tailored to your creative and business needs, from concept to final calibration.
Learn About Our Integration Process →Bring your vision to our Atlanta-based virtual production studio. Ideal for film, episodic, commercials, and corporate communications, our stage provides turnkey access to the entire Sony ecosystem and our expert crew.
See Our Studio in Action →Leveraging our proprietary Mediverse World platform, we create scalable XR+AI simulations that revolutionize training in healthcare and other complex industries. We build data-driven learning experiences that are safer and more effective.
Discover Mediverse World →Undercurrent XR at IT Studios in Atlanta
Collocated at IT Studio in Doraville, we offer a full-service, state-of-the-art virtual production facility that combines affordability with unmatched privacy. This is where your vision comes to life.
See how we're empowering brands to tell their stories in new dimensions.
A vibrant, dynamic commercial shot entirely on our virtual production stage, showcasing rapid scene changes and complex visual effects achieved in-camera.
We created a series of breathtaking, photorealistic natural environments as the backdrop for this elegant beauty campaign, eliminating the need for costly and time-consuming location shoots.
To capture the energy of regional craft powerhouse Legion Brewing, we used cinematic robotics and green screen techniques to bring their iconic Juicy Jay IPA to life in a dynamic world imagined by the client.
Productized solutions to launch your in-house virtual production capabilities.
An all-in-one solution for executive keynotes, all-hands meetings, and high-impact presentations. Professional, reliable, and easy to operate.
A flexible and budget-conscious kit designed for creative freedom. Perfect for short films, music videos, and commercials that require cinematic quality without the big-studio price tag.
A robust, high-fidelity system for complex training and simulation. Designed for industries where accuracy and realism are non-negotiable, like healthcare, aviation, and engineering.
Our VP Readiness Assessment is the first step. Let's explore your vision and map out the perfect solution for your needs.
Fill out the form below and schedule a 30-minute discovery call. We'll discuss your goals and help you understand the possibilities. This initial assessment is complimentary. Deeper strategy, design, and technical planning are part of our paid service engagements.
Connect with leaders and innovators at our industry-leading events.
QUARTERLY EVENT
Experience the latest in virtual production technology with hands-on demonstrations and expert-led discussions. Our next event is the first week of December 2025.
ANNUAL SUMMIT
A high-level gathering for industry leaders to explore the strategic impact of virtual production, forge partnerships, and shape the future of immersive media in the Southeast. (Dates To be announced)
In partnership with leading local universities, we're proud to offer the UCXR VP Workflows Certification Programs (Coming Soon!)
This program creates a pipeline of production-ready talent trained on our state-of-the-art systems, building a powerful ecosystem around our brand and ensuring the region has the skilled artists and technicians to lead the immersive future.
We're actively seeking pilot programs with major Academic Medical Centers (AMCs) like Emory to push the boundaries of medical simulation. Our Atlanta studio serves as a dedicated R&D lab and "Experience Center" for developing and validating next-generation training modules on our Mediverse World platform.
This initiative is designed to attract forward-thinking AMCs and investors who see the immense potential of scalable, immersive training to solve the physician shortage and improve patient outcomes.
Our deep partnerships with the world's leading technology innovators give us unparalleled access to the most advanced virtual production ecosystem. We don't just sell the gear; we master the workflow, ensuring every project achieves its maximum creative and technical potential.
