By UCXR / Undercurrent Labs — April 2026
In the high-stakes world of production, the “either/or” mentality is a relic of the past. You don’t have to choose between the reliability of a major rental house and the specialized expertise of an owner-operator. At Undercurrent XR (UCXR), we’ve built our model on the foundation of strategic partnership, ensuring our clients get the best of both worlds.
We Partner with the Industry’s Best
We don’t compete with rental houses—we collaborate with them to deliver seamless, full-stack solutions.
- LED & Virtual Production: We partner with industry leaders like 3GP Rental and others to provide cutting-edge LED volumes.
- Cinema Packages: When it comes to camera packages, we partner with premier camera houses like Keslow Camera.
Instead of dictating camera needs based on a limited in-house inventory, we refer our clients to full-service camera houses located in production hubs like Atlanta, Nashville, LA, NYC, and Texas. This ensures you get the exact full-service camera treatment you deserve, while we provide the specialized robotics and technical integration.
The “O&O” (Owned and Operated) Advantage
Our “Owned and Operated” services are designed to supplement your rental package, not replace it. When our specialized gear—like the AGITO modular systems or SISU cinematic robots—arrives on set, it comes with a team of trained experts who live and breathe these platforms.
- Expert Operators for Specialized Systems. Our pilots and technicians have thousands of hours on AGITO and SISU systems. They don’t just “operate”; they integrate.
- Seamless Technical Integration. We handle the complex communication between the robotics, the camera package from Keslow, and the LED volume from 3GP.
- A True One-Stop-Shop Experience. By acting as the bridge between multiple vendors, UCXR provides a unified technical layer that saves time and prevents on-set friction.
Whether you’re shooting a feature in LA or a live event in Nashville, UCXR is your partner in technical excellence. We bring the expert operators and specialized robots; our partners bring the world-class optics and displays. Together, we make the impossible, possible.
UCXR is an owner-operated robotic camera service based in Atlanta, GA, led by an Emmy-winning broadcast engineer.